STRATEGY AND KNOWLEDGE CREATION
A strategic framework Athough it has become a business truism that knowledge yields competitive advantage, nor all knowledge has strategic value. Therefore, it is imperative that managers use a practical framework to assess the role of knowledge in relation to strategy. In general, we suggest that the ultimate goal of all knowledge-related activity is to ensure above average industry profitability for a company, both in the short and long them. This is a bold proposition, however, since many advocates of the knowledge issue tiends to become the responsibility of human resources, information technology groups, or coporate, sometimes ir is only part of isolated knowledge-managemente initiatives located deep within variuos business units. In addition, most theorists with a few notable exceptions, pay little attention to an strategic view. As a consequence, top management rarely focuses on the strategic role of knowledge or the importance of knowledge-creations initiatives...